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Tech giants and startups flood market with always-listening AI wearables

Devices from Amazon, Meta, and niche startups promise real-time audio tracking and personal assistance, despite mounting scrutiny over surveillance and privacy.

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Afshin Khadangi, Hanna Marxen, Amir Sartipi, Igor Tchappi, Gilbert Fridgen (from SnT, University of Luxembourg) / Wikimedia Commons, CC BY 4.0

A growing collection of portable gadgets, pendants, and audio accessories is arriving in the consumer tech market, each seeking to bring ambient artificial intelligence into everyday routines. From corporate heavyweights like Amazon to venture-backed newcomers, manufacturers are betting consumers will wear devices that continuously monitor their conversations, schedules, and environments.

The push comes as companies experiment with novel hardware forms designed to reduce screen time. TechCrunch reported that devices now span clip-on microphones, smart rings, and emotional companions, many operating on persistent audio tracking to summarize meetings or deliver proactive reminders.

Pendants, rings, and digital companions

Amazon intensified the competition earlier this month by releasing its first hardware updates since acquiring wearable maker Bee in July 2025, according to TechCrunch. The company debuted two models: the $74.99 Bee Frontier, which clips to clothing or sits on a wrist, and the $99.99 Bee Eclipse, a credit-card-sized device that magnetically latches onto a smartphone. Both gadgets generate chronological transcripts and key takeaways from daily dialogue, pairing with an iOS application that requires a $19 monthly subscription.

Other hardware makers are targeting specialized roles. Plaud offers its $159 NotePin wearable and a forthcoming $179 Note Pro model, designed to transcribe lectures and business calls for professionals. Limitless sells a $99 transcription pendant that converts recorded discussions into searchable summaries, providing 10 hours of free AI features each month before a $29 unlimited tier kicks in.

Startups are also pitching wearables as personal companions rather than office tools. Friend, a $129 white necklace pendant, monitors vocal tone and mood to offer proactive emotional support, recently adding an internal speaker on its updated “Friend 2.0” hardware. Nirva, founded by former Meta Reality Labs engineers, plans to open orders in November for a $249 emotional journaling bracelet. Meanwhile, startup Sandbar plans to release its $299 Stream ring, a smart accessory with an on-demand microphone activated by touching a top panel.

Bigger tech firms are pursuing similar companion concepts. Meta introduced a pocket-sized wearable in September that links to Muse, its artificial intelligence assistant, featuring a miniature display showing a digital avatar named Jolly, TechCrunch reported. OpenAI is also developing a compact companion device.

Silicon upgrades and privacy concerns

Chip manufacturers are actively tailoring silicon for this emerging category. At its Snapdragon Summit in Hawaii, Qualcomm revealed the Snapdragon Sound Elite Gen 2 chip for audio wearables and smart glasses, CNET reported. The processor cuts power usage by up to 40 percent and halves its physical footprint compared to previous generations, aiming to keep miniature microphones connected to the cloud without rapidly draining battery reserves.

“Those interactions won’t always happen through a screen,” Ziad Asghar, a Qualcomm senior vice president, told attendees at the summit. “They will happen through natural conversations, where users can simply speak to an AI assistant and receive help in real time.”

Yet the proliferation of always-sensing hardware faces intense skepticism from the public and industry observers. Tony Fadell, the prominent designer behind the original iPod, recently argued that initial AI hardware entries have largely stumbled because they lack an essential everyday utility, The Tech Buzz reported.

The ambient nature of these devices also complicates legal and social boundaries. Transit riders in New York City vandalized subway advertisements for the Friend pendant with accusations of surveillance capitalism, TechCrunch reported. Furthermore, ambient recording threatens to run afoul of regional wiretap and consent regulations that were never drafted with always-on microphones in mind, according to The Tech Buzz.

Whether mainstream shoppers will purchase wearable microphones or dismiss them as invasive novelties remains an open question as upcoming devices, including Meta’s wearable and Sandbar’s ring, head toward store shelves.